There is a scary challenge out there on social media called the "Tide Pod Challenge" where people are willingly putting detergent pods in their mouths and chewing them.
From Hopatcong Ambulance Squad:
Folks let's just put it out there plain and simple - These are POISON! The makers of the pods have been able to add safety measures to protect infants from getting to them, but this challenge is being done by older kids and even teenagers that should know better. Parents please have a talk with your kids on the dangers of ingesting something like this and that no challenge or peer pressure is ever worth risking your life!
More About the Tide Pod Challenge:
A bizarre new trend dubbed the “Tide Pod Challenge” is gaining popularity among teens on social media — and doctors say it could land them in the emergency room.
The challenge involves people popping the small laundry detergent pacs and posting videos of themselves chewing and gagging on the oozing product online.
Despite efforts from Procter & Gamble, Amazon and YouTube to stop teenagers from eating the highly poisonous Tide Pods, the American Association of Poison Control Centers (AAPCC) reported the number of exposure cases to the detergent has skyrocketed.
The AAPCC reported 39 cases of teens being exposed to the detergent in Tide Pods in 2016 and 53 in 2017. However, the agency reported there have been 86 cases from Jan. 1 to Jan. 21, 2018 alone of teenagers eating the pods. The agency sent out a warning that the “intentional exposures” continued to rise.
Worryingly, the actual practice of biting into Tide pods appears to have intensified as well, prompting the wave of warnings and news coverage in January 2018.